NASCAR’s Frequently Asked Questions

 

  1. Why did we choose NASCAR?

 

  1. NASCAR is the fastest growing sport in North America with a fan base that is much like the membership base of the Fraternal Order of Eagles. This is the ONLY sport where the fans are asked to pray together before the event and then join each other to sing the National Anthem.

 

  1. Where is our logo located on the car and for how many races?

 

  1. Our logo is on the rear deck lid, (Trunk Lid) of the car and is very visible to all at the track which computes to approximately 3.0 million fans over the 37 race season.

 

  1. What were the costs involved with this associate sponsorship?

 

  1. The contract signed is for a one year deal that allows for a one year extension at our discretion. The cost for just an associate sponsorship is normally $250,000.00 per year. Braun Racing felt that our sponsorship will grow the NASCAR fan base and since many of the race team are members of the FOE they dropped the price to $200,000.00. Further, they felt that they would like to donate $50,000.00 to the Memorial Foundation. It should also be noted that $100,000.00 was given to the Grand Aerie by National City Bank for an affinity program, so our net out of pocket expense is $50,000.00

 

  1. What do we get for our investment?

 

  1. As previously mentioned we are on the deck lid for the entire season, and will receive at least one race where we are featured on the cars hood and side panels. We receive two guest appearances from Shane Hmiel, Driver of the #32 Win Fuel/Eagles Chevrolet. We have also been featured three times on the weekly series NBS 24/7 and been discussed in press conferences and web sites as well as trade magazines. All of this exposure is to a fan base of more than 75 million people.

 

  1. What is the estimated value of this media coverage?

 

  1. We have contacted two separate marketing firms to ascertain the answer to this question and have found that the advertising value is in excess of $3.6 million, while making our name known to at least 12 million potential new members. In comparison our magazine goes to 850,000 homes that already know who we are at a cost of $225,000 per issue. Both of these firms asked how we got such a great deal.